Sample report

What a Treliv audit looks like

Here's a complete example audit for a fictional Howell coffee shop. This is exactly what you'll receive — clear findings, real business impact, and fixes you can act on right away.

Example based on a typical local business · Your audit will reflect your actual site
Prepared for
Main Street Coffee Co. (sample)
Type
Local cafe · Howell, MI

Website Audit Report

mainstreetcoffee-sample.com · Prepared by Matt · Treliv
58
Overall / 100
Executive summary

Main Street Coffee has an attractive website with great photos, but it's nearly invisible to customers searching online and gives visitors no clear way to act. The three most urgent issues are weak local search visibility, no online ordering or clear call to action, and slow load times on mobile. Fixing these would meaningfully increase both foot traffic and online orders within 30 days — and most of the fixes are free.

What's working
  • Beautiful, high-quality food and drink photography
  • Clean, modern visual design
  • Menu is easy to read and well organized
  • Secure site (SSL certificate active)
Priority issues
  • Not appearing in "coffee near me" searches
  • No online ordering or clear next step
  • Mobile page load over 5 seconds
  • No hours or location visible without scrolling
5-Point Audit Detail
01
Local SEO & Search Visibility
Can customers find you on Google?
30/100
Finding
No location keywords on the homepage and no Google Business Profile linked. Google has no strong signal that this cafe serves Howell.
High priority
Impact
Searches like "coffee near me" or "coffee shop Howell MI" won't surface this site. Competitors who've claimed their listings appear first and capture those customers.
Recommended fix
Claim the free Google Business Profile at business.google.com, add hours, photos, and the website link. Add "Howell, MI" naturally to the homepage headline and footer. Typically shows results within 2–4 weeks.
02
Mobile Performance
Does it work fast on a phone?
42/100
Finding
Mobile load time is around 5.4 seconds. The large hero photos are uncompressed, which is the main cause of the slowdown.
High priority
Impact
More than half of mobile visitors leave a page that takes over 3 seconds to load. For a cafe, most searches happen on phones — this is lost walk-in traffic.
Recommended fix
Compress all images with the free tool Squoosh.app before uploading. Target under 3 seconds. Verify the result for free at pagespeed.web.dev.
03
Value Proposition Clarity
Does a visitor immediately know what you offer?
78/100
Finding
The homepage clearly communicates this is a coffee shop and the photography sets the mood well. Missing only a one-line statement of what makes it different.
Low priority
Impact
Strong already. A clearer differentiator ("locally roasted," "Howell's cozy corner cafe") would help convert first-time visitors who are comparing options.
Recommended fix
Add one short tagline under the main headline that captures what's special — the roast, the atmosphere, or the community angle. A small change with a nice payoff.
04
Calls to Action
Is it easy to take the next step?
38/100
Finding
No "Order online," "View menu," or "Get directions" button above the fold. Hours and address require scrolling to the very bottom to find.
High priority
Impact
A hungry visitor who can't quickly find hours, directions, or a way to order is likely to leave and pick a competitor that makes it easy.
Recommended fix
Add a prominent "Get directions" and "View menu" button in the hero. Put hours and address in the top navigation so they're visible on every page without scrolling.
05
Trust Signals
Does the site build confidence?
62/100
Finding
No customer reviews or star ratings shown on the site, though the cafe has strong Google reviews that aren't being displayed anywhere.
Medium priority
Impact
Nearly 9 in 10 customers trust online reviews as much as a personal recommendation. Great reviews that stay hidden do nothing to win over new visitors.
Recommended fix
Display 2–3 of the best Google reviews on the homepage with the star rating. Add an "In business since [year]" line near the contact info. Low effort, high payoff.
Prioritized Action List
1
Claim and complete the Google Business Profile
The single highest-impact move — this is what puts the cafe on the map (literally) for local searches.
30–60 minutes · Free
2
Add clear action buttons to the homepage hero
"Get directions" and "View menu" up top, with hours visible in the navigation on every page.
30 minutes · Free
3
Compress images and re-test mobile speed
Use Squoosh.app to shrink the hero photos. Target a load time under 3 seconds.
1 hour · Free
4
Display your best Google reviews on the homepage
Pull 2–3 five-star reviews and show them with the rating. Social proof converts new visitors.
45 minutes · Free
5
Add a location-anchored tagline
One line under the headline naming what's special and that you're in Howell — helps both SEO and conversion.
15 minutes · Free

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